First Year (FYBAMMC)


Semester I (SEM I)


Effective Communication Skills – I

Current Affairs 

Fundamentals of Mass Communication

Visual Communications

Foundation Course – I

History of Media


Semester II (SEM II)


Effective Communication Skill -II

Introduction to Advertising

Content Writing

Media, Gender & Culture

Foundation Course – II

Introduction to Journalism


Second Year (SYBAMMC)


Semester III (SEM III)


Elective Subjects


Theatre and Mass Communication – I

Electronic Media – I


Core Subjects


Film Communication – I

Computers and Multimedia – I

Introduction to Photography

Corporate Communication

Media Studies


Semester IV (SEM IV)


Elective Subjects


Theatre & Mass Communication – II

Electronic Media – II


Core Subjects


Film Communication – II

Computers and Multimedia – II

Writing and Editing for Media

Media Laws and Ethics Lecture

Mass Media Research


Third Year (SYBAMMC)


Semester V (SEM V)


Specialisation Advertising


Agency Management

Advertising & Marketing Research

Brand Building


Direct Marketing & E-Commerce


Specialisation Journalism


Investigative Journalism

Journalism & Public Opinion

Media Laws & Ethic

Mobile Journalism & New Media

News Media Management



Semester VI (SEM VI)


Specialisation Advertising


Advertising Design

Advertising in Contemporary Society

Brand Management

Entertainment and Media Marketing

Television Program Production

Documentary & Ad Film Making

Digital Media


Specialisation Journalism


Newspaper & Magazine Design

Photo and Travel Journalism

Lifestyle Journalism

Magazine Journalism

Crime Reporting

Digital Media