Subjects

First Year (FYBAMMC)

 

Semester I (SEM I)

 

Effective Communication Skills – I

Current Affairs 

Fundamentals of Mass Communication

Visual Communications

Foundation Course – I

History of Media

 

Semester II (SEM II)

 

Effective Communication Skill -II

Introduction to Advertising

Content Writing

Media, Gender & Culture

Foundation Course – II

Introduction to Journalism

 

Second Year (SYBAMMC)

 

Semester III (SEM III)

 

Elective Subjects

 

Theatre and Mass Communication – I

Electronic Media – I

 

Core Subjects

 

Film Communication – I

Computers and Multimedia – I

Introduction to Photography

Corporate Communication

Media Studies

 

Semester IV (SEM IV)

 

Elective Subjects

 

Theatre & Mass Communication – II

Electronic Media – II

 

Core Subjects

 

Film Communication – II

Computers and Multimedia – II

Writing and Editing for Media

Media Laws and Ethics Lecture

Mass Media Research

 

Third Year (SYBAMMC)

 

Semester V (SEM V)

 

Specialisation Advertising

 

Agency Management

Advertising & Marketing Research

Brand Building

Copywriting

Direct Marketing & E-Commerce

 

Specialisation Journalism

 

Investigative Journalism

Journalism & Public Opinion

Media Laws & Ethic

Mobile Journalism & New Media

News Media Management

Reporting

 

Semester VI (SEM VI)

 

Specialisation Advertising

 

Advertising Design

Advertising in Contemporary Society

Brand Management

Entertainment and Media Marketing

Television Program Production

Documentary & Ad Film Making

Digital Media

 

Specialisation Journalism

 

Newspaper & Magazine Design

Photo and Travel Journalism

Lifestyle Journalism

Magazine Journalism

Crime Reporting

Digital Media