First Year (FYBAMMC)
Semester I (SEM I)
- Effective Communication Skills – I
- Current Affairs
- Fundamentals of Mass Communication
- Visual Communications
- Foundation Course – I
- History of Media
Semester II (SEM II)
- Effective Communication Skill -II
- Introduction to Advertising
- Content Writing
- Media, Gender & Culture
- Foundation Course – II
- Introduction to Journalism
Second Year (SYBAMMC)
Semester III (SEM III)
Elective Subjects
Core Subjects
- Film Communication – I
- Computers and Multimedia – I
- Introduction to Photography
- Corporate Communication and Public Relations
- Media Studies
Semester IV (SEM IV)
Elective Subjects
Core Subjects
- Film Communication – II
- Computers and Multimedia – II
- Writing and Editing for Media
- Media Laws and Ethics Lecture
- Mass Media Research
Third Year (TYBAMMC)
Semester V (SEM V)
Specialisation Advertising
- Agency Management
- Advertising & Marketing Research
- Brand Building
- Copywriting
- Direct Marketing & E-Commerce
- Documentary & Ad Film Making
Specialisation Journalism
- Investigative Journalism
- Journalism & Public Opinion
- Media Laws & Ethics
- Mobile Journalism & New Media
- News Media Management
- Reporting
Semester VI (SEM VI)
Specialisation Advertising
- Advertising Design
- Advertising in Contemporary Society
- Brand Management
- Entertainment and Media Marketing
- Television Program Production
- Retailing and Merchandising
- Digital Media